Practical Product Management

PRELIMINARY - content of program is under review
The success of a company stands or falls with the ability of its middle management to mobilize efficiently the organization in executing its strategy in the most effective way. Research done by Wharton management professor Ethan Mollick suggests that middle managers, especially in knowledge intensive industries, have more influence on organization’s performance than any other group.

Workshop Synopsis

The Practical Product Management programme aims to both reduce and complement the characteristic on-the-job-learning of product managers. It teaches participants the skills, tools and traits to handle typical product management problems and helps them to avoid common missteps.
The sessions are highly paced, pragmatic, no-nonsense styled and use recognizable examples and cases mixed with workshops and group discussions. A packed programme where little time is spend on the ‘know-why’ but mostly on the ‘know-how’ of doing things effectively and efficiently with practical tools and tips that immediately can be applied on the job.

Target audience

The programme targets product, product marketing, technical or commercial product managers and managers to be including those whose job one way or another require product management skills.

Learning Outcomes

At the end of the workshop, participants will be able to:
Understand the effects of information overload and the practices to manage it
Value a strategic vision and plan
Develop effective go-to-market strategies
Guide and launch new products
Improve their product portfolio management
Recognize different price and pricing management approaches
Improve their pipeline management and forecasting
Value sales methodologies and sales force automation
Define sales organizations, territories and channels

Programme Duration: 2 days


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